For decades, cannabis lovers have used April 20 (4/20) as the nationally recognized and celebrated weed holiday. Along with some of the more celebrated holidays within everyday society, 4/20 actually makes a strong case as one of the most nationally recognized holidays, with growing popularity year over year. Whether a smoker or not, you’ve heard of and know exactly what 4/20 is all about. But what about 7/10? Let’s take a look at one of the coolest trends within the community and find out what the holiday in cannabis is all about.

Many cannabis consumers have relied on flower for decades as their primary way for consumption. Over recent years however, the ingenuity and advancements in technological equipment have birthed the latest craze among cannabis lovers, the creation of extracts, also known as cannabis concentrates. These concentrates are extracted through processes that vary depending on the extractor’s preferences on solvents, temperatures, and equipment.

Some concentrates require solvents like CO2 or butane for extraction, others go all natural with methods like soaking plant leaves in ice and water or just using heat and pressure, Yum. In most cases, once the process is complete the extract results in an oily or waxy substance that’s usually a yellowish hue, thus giving us the holiday 7/10 or OIL flipped around (710).

Extracts have risen to prominence over the last few years because of their ease of use, elimination of any odor, and can be more cost effective depending on budget and finding the biggest bang for your buck. With new innovations in devices such as vape pens, edible infusions, and electronic dab rigs, consuming through extracts has become easier than ever to get your smoke in pretty much anywhere you are. Concentrates, as the name states, are  much more concentrated forms of THC which makes for a much more potent product and a high like you’ve never experienced. 

In most recent years, 7/10, sales have followed the trend, where total concentrate sales were up 67.4% compared to the previous year. Live rosin specifically was up 213% in comparison to the previous four Saturdays prior to the holiday. As you can see, there is a clear upward trend and perception when it comes to extracts. 7/10 is responsible for the third biggest sales day of the year in the cannabis industry, only behind 4/20 and cyber week during the holidays. With concentrates currently taking up 1/10 of the cannabis market and have shown an annual compound growth rate of 18.6%, there does not seem to be any signs of extract use slowing down anytime soon.

We hope you have an excellent 7/10! And continue to celebrate beyond!